鼠年春節即将來臨，為了迎合中國市場，各大品牌紛紛推出春節系列。

然而中國新一代的消費者們不再盲目跟風，而是趨向于理性消費，這些春節主題産品要想在中國市場分一杯羹，還是需要實力取勝。

古馳Gucci

Gucci has gone all in this season, partnering with Disney for a playful House of Mouse-themed Chinese New Year collection. Splashing Mickey Mouse on their iconic dad trainers, monogrammed patterns and even their fuzzy horsebit loafers, they’ve also created colourful illustrations printed onto their white quilted double G bags.

古馳在今年春節全力以赴，與迪士尼合作推出了以“米老鼠群星會”為主題的趣味春節系列。古馳把米老鼠圖案印在标志性的老爹鞋上、印在有字母組合的圖案上、甚至是他們毛茸茸的馬銜扣樂福鞋上。古馳還在其白色雙G绗縫包上印染了彩色插圖。

monogrammed[ˈmɒnəɡræmd]：adj.有交織字母的；有花押字的

古馳推出的米奇系列服裝長這樣：

巴寶莉Burberry

You can never go wrong with red on Chinese New Year, as the colour is symbolic of good fortune and prosperity. Burberry has opted to drop an entire red collection for both men and women, including dual toned bags and sharp red clothing. If you look closely, you’ll also spot a tiny rat peeking out from between its brand new monogram.

在中國春節，紅色永遠不會出錯，因為紅色象征着好運和富裕。今年春節，巴寶莉推出的男款和女款都是全紅系列，包括雙色調手袋和大紅色服飾。如果你仔細觀察，你還會發現一隻小老鼠從它全新的字母組合中探出頭來。

巴寶莉的一整套系列涵蓋絲巾、成衣和包具，最突出的就是紅色的主色調搭配博博鼠形象。

江詩丹頓

Vacheron Constantin

If someone you love was born in the Year of the Rat, this watch from Vacheron Constantin may be the ideal forever piece. Featuring a rat detailed in rose gold or platinum, it’s a beautiful piece of equipment which has no hour/minute hands - instead opting for four modern apertures which display the time and date.

如果你愛的人是鼠年出生的，那麼江詩丹頓的這款手表可能是表達永恒愛意的理想之選。手表以玫瑰金或白金裝飾的老鼠為特色，沒有時針或分針，而是選擇用四個現代的表盤開口來顯示時間和日期。非常美觀。

aperture [ˈæpətʃə(r)]：n.開口，孔徑

蕭邦Chopard

Chopard yet again is creating another zodiac watch, designed using the traditional Japanese art of Urushi. Crafted in 18 carat rose gold, it depicts a rat sitting amongst vegetables. Fittingly, the brand is releasing just 88 of these limited edition watches; as 8 is a lucky number in Asian culture.

蕭邦再次打造了一款生肖手表，使用傳統的日本漆藝設計。手表用18克拉的玫瑰金打造，表盤圖案描繪了一隻坐在蔬菜中間的老鼠。該品牌恰好隻發布了88隻限量版鼠年生肖手表，因為8在亞洲文化中是個幸運數字。

路易威登Louis Vuitton

Louis Vuitton has kept things to a minimum this year. Rather than splashing out on a full collection, they’ve created a sweet black luggage charm - printed with their monogram and a stud detail reminiscent of their iconic luggage trunks.

今年，路易威登非常低調，沒有推出全系列産品，而是推出了一款甜美的黑色行李扣，上面有品牌字母組合和飾釘，讓人想起其标志性的行李箱。

路易威登的其他幾款鼠年配飾：

蔻依Chloe

We’re calling it - Chloe’s Chinese New Year collection is easily the cutest. The entire collection is a pastel daydream ideal for spring, featuring a gold mouse-shaped charm as well as watercolour illustrations of the zodiac animal. The piece de resistance is an artistic take on their trendy C bag, which also comes with a long strap in a contrasting colour.

我們宣布，蔻依的春節系列無疑是最可愛的。整個系列就是一個柔和的白日夢，對春季來說再理想不過了。這款單品上有金色老鼠形狀的飾品和水彩畫的老鼠圖案。這款主打手袋是其C字标識時尚手袋的藝術版，還配有一條對比色的長背帶。

piece de resistance：主要項目

pastel [ˈpæstl]：adj.淡的，柔和的

蔻依這次走的是清新水彩抽象路線……